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Elliott Masie 在 TechLearn 2004上曾经说过这样的话：“In eLearning, if content is king, then context is queen。” 这样简单的一句话真的是体现了online community作用，他还定义这里的情境为(Context）：

    This context is what helps make tacit knowledge explicit, transform best practices into training points and enhance social capital to intellectual capital within the organization. This context is
built in professional relationships, collaboration and increasingly in online communities.

并且认为online community在商业里可以具有以下作用：

Businesses can use online communities to support:
  Global communities of practice.
  Distributed project teams engaged in action learning.
  Senior managers who need to touch base with colleagues during the lulls in face-to-face executive leadership programs.
  A variety of other informal learning and knowledge-sharing activities.